NASC Treat Program Guide How treats are regulated, what’s allowed on labels, and what it takes to earn the NASC Quality Seal for treats
What Is the NASC Treat Program and Why Was It created?
For 25 years, the National Animal Supplement Council (NASC) has set the industry standards for quality in animal health and nutritional supplements for dogs, cats, and horses. Now, the NASC Treat Program brings structure and oversight to the treat category while supporting responsible innovation, maintaining compliance, and protecting animal health. Treats are an expanding category with an estimated value of $12-$14 billion, and demand is rising. But confusion exists in the marketplace about how treats are regulated. (Not to mention past incidents have occurred, reinforcing the need for stronger post-market surveillance and risk management.) NASC’s approach is co-regulation: working collaboratively with state and federal regulators to support: • Regulatory compliance • A fair, level playing field • More consistent enforcement • Education-focused compliance (preventing issues instead of reacting)
NASC’s Scope At-a-Glance: Three Product Categories