{"topic_id":"nasc-treat_001","category":"us-2026","context":"---\ntopic_id: nasc-treat_001\ncategory: NASC-TREAT\ntitle: NASC Treat Program Guide\nlang: en\nsource: nasc_treat_program_guide.pdf\ndate_parsed: 2026-07-18\ntokens_estimated: 768\n---\n\nNASC Treat Program Guide\nHow treats are regulated, what’s allowed on labels, and\nwhat it takes to earn the NASC Quality Seal for treats\n\nWhat Is the NASC Treat Program and Why Was It created?\n\nFor 25 years, the National Animal Supplement Council (NASC) has set the\nindustry standards for quality in animal health and nutritional supplements for\ndogs, cats, and horses.\nNow, the NASC Treat Program brings structure and oversight to the treat\ncategory while supporting responsible innovation, maintaining compliance,\nand protecting animal health.\nTreats are an expanding category with an estimated value of $12-$14 billion,\nand demand is rising. But confusion exists in the marketplace about how\ntreats are regulated. (Not to mention past incidents have occurred, reinforcing\nthe need for stronger post-market surveillance and risk management.)\nNASC’s approach is co-regulation: working collaboratively with state and\nfederal regulators to support:\n• Regulatory compliance\n• A fair, level playing field\n• More consistent enforcement\n• Education-focused compliance (preventing issues instead of reacting)\n\nNASC’s Scope At-a-Glance: Three Product Categories\n","sources":[],"tokens_estimated":768,"generated_at":null,"tip":"Use /api/v1/topics to discover more topics. /api/v1/nutrient for precise single-point queries. /api/v1/cross_compare for 2-3 standard comparisons."}