Thailand's Pet Food Market 2025 - Market Overview
Report Number: TH2025-0029 Date: December 03, 2025 Country: Thailand Prepared By: USDA FAS Foreign Agricultural Service Source: [USDA GAIN Report](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Thailand%27s+Pet+Food+Market+2025_Bangkok_Thailand_TH2025-0029.pdf)
Market Overview
Voluntary Report – Voluntary - Public Distribution
Date: December 03, 2025 Report Number: TH2025-0029
Report Name: Thailand's Pet Food Market 2025 Country: Thailand Post: Bangkok Report Category: Market Development Reports, MISC-Commodity
Prepared By: Ornkamol Puranabhandu
Approved By: Adam Branson
Report Highlights: Thailand's pet food market is growing rapidly, fueled by pet humanization, premiumization, rising cat ownership, and a thriving e-commerce sector. Valued at $1.6 billion in 2024 and projected to reach estimated $2.2 billion in 2025, the market is driven by demand for human-grade pet food, functional products, and seamless omnichannel shopping. To regain market share, U.S. brands should focus on niche, science-driven products that meet Thai consumers’ preference for hyper-premium, health-focused pet nutrition.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Thailand’s Pet Food Market Thailand's pet food market has demonstrated a remarkable growth in 2025, driven by pet owners’ commitment to their pets’ well-being. In 2024, Thai consumers spent an estimated $1.6 billion on commercially prepared pet food, of which $1.3 billion was specifically for dog and cat food. Statista projects the Thai pet food market will reach $1.8 billion in 2025, with a 10 percent annual growth rate through 2030. In 2024, imported pet food accounted for approximately $122 million or 9 percent of Thailand's total pet food market, with domestic producers supplying the rest. The value of imports has doubled since 2021, when it was $66 million. In 2024, China dominated Thailand's imported pet food market with a 39 percent share, followed by South Korea at 24 percent. The United States ranked third at 7 percent of imports. The value of U.S. imports fell from $12.7 million in 2021 to $8.7 million in 2024 due to the overwhelming dominance of Thai pet food manufacturers, who now compete aggressively in the “super premium” sector. Additionally, U.S. brands face competition from China, whose market share surged from just 3 percent in 2020 to a commanding 39 percent, challenging the key value propositions of U.S. products with competitive pricing and tariff-free wet food options. U.S. brands present in the Thai pet food market include Hill’s Science Diet, Taste of the Wild, Instinct, Earthborn Holistic, Solid Gold, AvoDerm, Pinnacle, and Pro Pac. Chart 1. Thailand: Imported Pet Food Market Values by Supplier
Source: Trade Data Monitor Thailand is a significant player in the global pet food export market. In 2024, the country exported $2.7 billion worth of dog and cat pet food, securing its position as the second-largest global exporter behind Germany, which led with $3.3 billion in exports (12.3 percent market share), and ahead of the United States, which recorded $2.5 billion in exports (9.4 percent market share). Prominent Thai manufacturers include i-Tail Corporation, Perfect Companion Group (SmartHeart, Me-O), Asian-Agribusines (Hajiko, Monchou), Charoen Pokpand Food of CPF (JerHigh, SmartHeart), Hi-Q Food Products (Felina Canini),
and others. These companies export a variety of dog and cat food products, including dry food, wet food, and treats, to markets across Asia, the United States, and Europe. Many of these manufacturers also produce pet food for global brands under private-label agreements or serve as Original Equipment Manufacturers (OEM), allowing international companies to sell these products under their own branding.
Source
USDA GAIN (Global Agricultural Information Network) Original source: USDA Foreign Agricultural Service
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*Last updated: 2026-07-18*