{"topic_id":"gain_th2025-0029_thailand_01_market_overview","category":"intl-2026","context":"---\ntopic_id: gain_th2025-0029_thailand_01_market_overview\ncategory: USDA-GAIN-INTL\ntitle: Thailand's Pet Food Market 2025 - Market Overview (TH2025-0029)\nlang: en\nsource: USDA GAIN TH2025-0029 (December 03, 2025)\ndate_parsed: 2026-07-18\ntokens_estimated: 1030\nextra: {\"country\": \"Thailand\", \"report_id\": \"TH2025-0029\", \"report_date\": \"December 03, 2025\"}\n---\n\n# Thailand's Pet Food Market 2025 - Market Overview\n\n**Report Number:** TH2025-0029\n**Date:** December 03, 2025\n**Country:** Thailand\n**Prepared By:** USDA FAS Foreign Agricultural Service\n**Source:** [USDA GAIN Report](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Thailand%27s+Pet+Food+Market+2025_Bangkok_Thailand_TH2025-0029.pdf)\n\n## Market Overview\n\nVoluntary Report – Voluntary - Public Distribution\n\nDate: December 03, 2025\nReport Number: TH2025-0029\n\nReport Name: Thailand's Pet Food Market 2025\nCountry: Thailand\nPost: Bangkok\nReport Category: Market Development Reports, MISC-Commodity\n\nPrepared By: Ornkamol Puranabhandu\n\nApproved By: Adam Branson\n\nReport Highlights:\nThailand's pet food market is growing rapidly, fueled by pet humanization, premiumization, rising cat\nownership, and a thriving e-commerce sector. Valued at $1.6 billion in 2024 and projected to reach\nestimated $2.2 billion in 2025, the market is driven by demand for human-grade pet food, functional\nproducts, and seamless omnichannel shopping. To regain market share, U.S. brands should focus on\nniche, science-driven products that meet Thai consumers’ preference for hyper-premium, health-focused\npet nutrition.\n\nTHIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF\nAND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY\n\n\nThailand’s Pet Food Market\nThailand's pet food market has demonstrated a remarkable growth in 2025, driven by pet owners’\ncommitment to their pets’ well-being. In 2024, Thai consumers spent an estimated $1.6 billion on\ncommercially prepared pet food, of which $1.3 billion was specifically for dog and cat food. Statista\nprojects the Thai pet food market will reach $1.8 billion in 2025, with a 10 percent annual growth rate\nthrough 2030.\nIn 2024, imported pet food accounted for approximately $122 million or 9 percent of Thailand's total pet\nfood market, with domestic producers supplying the rest. The value of imports has doubled since 2021,\nwhen it was $66 million. In 2024, China dominated Thailand's imported pet food market with a 39\npercent share, followed by South Korea at 24 percent. The United States ranked third at 7 percent of\nimports. The value of U.S. imports fell from $12.7 million in 2021 to $8.7 million in 2024 due to the\noverwhelming dominance of Thai pet food manufacturers, who now compete aggressively in the “super\npremium” sector. Additionally, U.S. brands face competition from China, whose market share surged\nfrom just 3 percent in 2020 to a commanding 39 percent, challenging the key value propositions of U.S.\nproducts with competitive pricing and tariff-free wet food options. U.S. brands present in the Thai pet\nfood market include Hill’s Science Diet, Taste of the Wild, Instinct, Earthborn Holistic, Solid Gold,\nAvoDerm, Pinnacle, and Pro Pac.\nChart 1. Thailand: Imported Pet Food Market Values by Supplier\n\nSource: Trade Data Monitor\nThailand is a significant player in the global pet food export market. In 2024, the country exported $2.7\nbillion worth of dog and cat pet food, securing its position as the second-largest global exporter behind\nGermany, which led with $3.3 billion in exports (12.3 percent market share), and ahead of the United\nStates, which recorded $2.5 billion in exports (9.4 percent market share). Prominent Thai manufacturers\ninclude i-Tail Corporation, Perfect Companion Group (SmartHeart, Me-O), Asian-Agribusines (Hajiko,\nMonchou), Charoen Pokpand Food of CPF (JerHigh, SmartHeart), Hi-Q Food Products (Felina Canini),\n\n\nand others. These companies export a variety of dog and cat food products, including dry food, wet\nfood, and treats, to markets across Asia, the United States, and Europe. Many of these manufacturers\nalso produce pet food for global brands under private-label agreements or serve as Original Equipment\nManufacturers (OEM), allowing international companies to sell these products under their own\nbranding.\n\n## Source\n\nUSDA GAIN (Global Agricultural Information Network)\nOriginal source: USDA Foreign Agricultural Service\n\n---\n\n*Last updated: 2026-07-18*\n","sources":[],"tokens_estimated":1030,"generated_at":null,"tip":"Use /api/v1/topics to discover more topics. /api/v1/nutrient for precise single-point queries. /api/v1/cross_compare for 2-3 standard comparisons."}