Pet Food Market Brief - Market Overview
Report Number: RP2023-0011 Date: January 26, 2023 Country: Philippines Prepared By: USDA FAS Foreign Agricultural Service Source: [USDA GAIN Report](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Pet+Food+Market+Brief_Manila_Philippines_RP2023-0011.pdf)
Market Overview
Voluntary Report – Voluntary - Public Distribution
Date: January 26, 2023 Report Number: RP2023-0011
Report Name: Pet Food Market Brief Country: Philippines Post: Manila Report Category: Product Brief, Retail Foods, Food Processing Ingredients, SP1 - Expand International Marketing Opportunities
Prepared By: Marie Christine Del Castillo
Approved By: Mark Hanzel
Report Highlights: With one of the highest dog and cat ownership rates in Asia, the Philippines presents a growing opportunity for U.S. pet food. As pets became more popular household companions, especially during the pandemic, pet ownership and pet food sales have grown immensely over the past five years. Dog and cat food exports from the United States reached record-high sales of 51 million dollars in 2021. Total pet food sales in 2021 were 434 million dollars and are estimated to grow by 9 percent in 2023. Product prospects include dry and wet pet food as well treats and mixers.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Philippine Market Brief Pet Food
The Philippines offers a growing opportunity for U.S. pet food. While people were confined to their homes during the pandemic, dog and cat adoptions increased and pet food consumption grew. Dog and cat food exports from the U.S. reached a record high in 2021 and will continue to increase, though with slower growth in 2023. With the dog population in the Philippines ranking fifth in the world, dog food forms the bulk of pet food sales. Dry food forms the majority of dog food sales, with a nine percent forecast growth in 2023. Cat food, though minimal compared to dog food, has shown upward sales growth since 2017. Cat food, mostly the wet type, is estimated to grow 13 percent next year. Pet food treats and mixers also present an opportunity. Growth in pet food for birds, fishes, and small mammals or reptiles remains minimal, averaging four million dollars since 2017.
The Philippines is the 7th largest market for U.S. agricultural exports. The country ranked the highest in Southeast Asia in 2022 for U.S. consumer-oriented exports, valued at 1.6 million dollars, a 19 percent growth from 2021. Importers, however, continued to experience less competitive shipping rates and higher tariffs compared to ASEAN, China, Australia, and New Zealand.
Table 1 Pet Food Products in the Philippines Dog Food
dry dog food, wet dog food, dog treats, and dog food mixers
Cat Food
wet cat food, dry cat food, cat treats, and cat food mixers
Other Pet Food
fish food, bird food, and small mammal/reptile food
Source: Euromonitor
Source
USDA GAIN (Global Agricultural Information Network) Original source: USDA Foreign Agricultural Service
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*Last updated: 2026-07-18*