Paw-sitive Outlook for the Pet Food Industy in Brazil - Market Overview
Report Number: BR2024-0015 Date: June 27, 2024 Country: Brazil Prepared By: USDA FAS Foreign Agricultural Service Source: [USDA GAIN Report](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Paw-sitive+Outlook+for+the+Pet+Food+Industy+in+Brazil_Brasilia_Brazil_BR2024-0015.pdf)
Market Overview
Voluntary Report – Voluntary - Public Distribution
Date: June 27, 2024 Report Number: BR2024-0015
Report Name: Paw-sitive Outlook for the Pet Food Industy in Brazil Country: Brazil Post: Brasilia Report Category: Agricultural Situation
Prepared By: Camila Aquino
Approved By: Joseph Degreenia
Report Highlights: For every five people in Brazil, there are four pets. Despite challenging economic scenario, the pet food industry – which encompasses pet food, pet accessories, and pet medication – continues to expand, making Brazil the third-largest fastest growing pet industry market in the world. Heavy taxation impacts the industry, which is hoping to address this issue through tax reform. Forthcoming changes in product registration legislation are expected to improve the scenario for U.S. players. In 2023, Brazil imported US$ 12.25 million in over 3 thousand tons of dog and cat food, with the United States being the fourthlargest supplier.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Brazilian Economic Scenario Perspective The Institute of Geography and Statistics (IBGE) latest data reports that Brazil had 203 million people in 2022, when the last nation-wide census was published. The nation-wide research is done every 10 years and had been delayed due to the pandemic. The latest census showed that most of the Brazilian population – 60.1 percent of – made up to one minimum wage salary in 2022, 31.8 percent of the population received one to three minimum wage salaries, and only 8.1 percent lived with more than three minimum wage salaries per month. In 2022, the minimum wage salary was R$ 1212,00 (USD 234.88) per month, in the yearly average exchange rate). The Brazilian Central Bank (BCB) forecasts that GDP will grow 2.1 percent this year and in 2025 by two percent. The Central Bank Focus survey published on June 14th anticipates inflation at four percent for 2024 and 3.8 percent in 2025. The exchange rate from Brazilian Reais to U.S. dollars is forecasted at R$5.13 for 2024, and R$5.10 for 2025 to US$ 1.00. The latest data reported by IBGE indicates that Brazil had 8.6 million unemployed people in the first quarter of 2024, which represents a 7.9 percent unemployment rate. However, there are an additional 3.6 million people that have stopped looking for a job. The total underutilized rate for the first quarter of 2024 is 17.9 percent.
Pet Population in Brazil When observing the macroeconomics scenario in Brazil, one would imagine that the pet industry would face challenges in growing, as this type of spending could be considered disposable consumption, for high-end consumers. However, the latest data published in 2022 by the Brazilian Association of the Pet Products Industry, known as Abinpet, shows that Brazil had a 3.6 percent growth in pet population, reaching 167.6 million pets. Considering the population size, this would make four pets for every five people in Brazil. Dogs are the preferred pet in Brazil, accounting for 40 percent of the pet population.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Figure 1 Brazilian Pet Population, 2022
Pet Products Industry in Brazil Globally, the pet food industry revenue grew 5.4 percent in 2022. Brazil had the third-largest growth in pet food industry in the world in that year, after the United States and China, accounting for five percent of the global revenue. The Brazilian pet industry revenue – which considers pet food, pet accessories, and pet medications – grew 12 percent in 2023, when compared to 2022. The pet industry in Brazil generated R$ 47.01 billion (US$ 9.42 billion) in 2023, as demonstrated on the following figure. Pet food represented 78 percent of all revenue and accounted for 4.08 tons, which was a four percent increase from the previous year.
Figure 2 Brazilian Pet Industry Revenue, 2023
According to the Brazilian Support Service to Micro and Small Companies, known as Sebrae, there are 285 thousand companies on the pet market in Brazil, and the sector has been growing. Contrary to other sectors during the pandemic, the pet sector maintained constant growth as a lot of Brazilians adopted or purchased pets during the isolation period. There was a 30 percent increase in pet adoption/purchase during the pandemic. Out of the entire pet industry, pet food has been the subsector that has grown the most, accounting for 78 percent of the total industry. Sebrae reports that natural nutrition has been an area that has caught the attention of pet owners, who want to offer better food and quality of life to their pets. These natural nutrition pet food lines generally include chicken breast and gizzards, eggs, collagen, vegetable, grain, amongst other natural food. In the past, natural nutrition subsector was only sought after when pets had health problems that demanded specific nutritional care. However, this scenario seems to be changing, and pet owners are adopting healthier pet food prior to the development of specific diseases.
Source
USDA GAIN (Global Agricultural Information Network) Original source: USDA Foreign Agricultural Service
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*Last updated: 2026-07-18*