{"topic_id":"gain_br2024-0015_brazil_01_market_overview","category":"intl-2026","context":"---\ntopic_id: gain_br2024-0015_brazil_01_market_overview\ncategory: USDA-GAIN-INTL\ntitle: Paw-sitive Outlook for the Pet Food Industy in Brazil - Market Overview (BR2024-0015)\nlang: en\nsource: USDA GAIN BR2024-0015 (June 27, 2024)\ndate_parsed: 2026-07-18\ntokens_estimated: 1441\nextra: {\"country\": \"Brazil\", \"report_id\": \"BR2024-0015\", \"report_date\": \"June 27, 2024\"}\n---\n\n# Paw-sitive Outlook for the Pet Food Industy in Brazil - Market Overview\n\n**Report Number:** BR2024-0015\n**Date:** June 27, 2024\n**Country:** Brazil\n**Prepared By:** USDA FAS Foreign Agricultural Service\n**Source:** [USDA GAIN Report](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Paw-sitive+Outlook+for+the+Pet+Food+Industy+in+Brazil_Brasilia_Brazil_BR2024-0015.pdf)\n\n## Market Overview\n\nVoluntary Report – Voluntary - Public Distribution\n\nDate: June 27, 2024\nReport Number: BR2024-0015\n\nReport Name: Paw-sitive Outlook for the Pet Food Industy in Brazil\nCountry: Brazil\nPost: Brasilia\nReport Category: Agricultural Situation\n\nPrepared By: Camila Aquino\n\nApproved By: Joseph Degreenia\n\nReport Highlights:\nFor every five people in Brazil, there are four pets. Despite challenging economic scenario, the pet food\nindustry – which encompasses pet food, pet accessories, and pet medication – continues to expand,\nmaking Brazil the third-largest fastest growing pet industry market in the world. Heavy taxation impacts\nthe industry, which is hoping to address this issue through tax reform. Forthcoming changes in product\nregistration legislation are expected to improve the scenario for U.S. players. In 2023, Brazil imported\nUS$ 12.25 million in over 3 thousand tons of dog and cat food, with the United States being the fourthlargest supplier.\n\nTHIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF\nAND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY\n\n\nBrazilian Economic Scenario Perspective\nThe Institute of Geography and Statistics (IBGE) latest data reports that Brazil had 203 million people in\n2022, when the last nation-wide census was published. The nation-wide research is done every 10 years\nand had been delayed due to the pandemic. The latest census showed that most of the Brazilian\npopulation – 60.1 percent of – made up to one minimum wage salary in 2022, 31.8 percent of the\npopulation received one to three minimum wage salaries, and only 8.1 percent lived with more than\nthree minimum wage salaries per month. In 2022, the minimum wage salary was R$ 1212,00 (USD\n234.88) per month, in the yearly average exchange rate).\nThe Brazilian Central Bank (BCB) forecasts that GDP will grow 2.1 percent this year and in 2025 by\ntwo percent. The Central Bank Focus survey published on June 14th anticipates inflation at four percent\nfor 2024 and 3.8 percent in 2025. The exchange rate from Brazilian Reais to U.S. dollars is forecasted at\nR$5.13 for 2024, and R$5.10 for 2025 to US$ 1.00.\nThe latest data reported by IBGE indicates that Brazil had 8.6 million unemployed people in the first\nquarter of 2024, which represents a 7.9 percent unemployment rate. However, there are an additional 3.6\nmillion people that have stopped looking for a job. The total underutilized rate for the first quarter of\n2024 is 17.9 percent.\n\nPet Population in Brazil\nWhen observing the macroeconomics scenario in Brazil, one would imagine that the pet industry would\nface challenges in growing, as this type of spending could be considered disposable consumption, for\nhigh-end consumers.\nHowever, the latest data published in 2022 by the Brazilian Association of the Pet Products Industry,\nknown as Abinpet, shows that Brazil had a 3.6 percent growth in pet population, reaching 167.6 million\npets. Considering the population size, this would make four pets for every five people in Brazil. Dogs\nare the preferred pet in Brazil, accounting for 40 percent of the pet population.\n\nTHIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF\nAND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY\n\n\nFigure 1\nBrazilian Pet Population, 2022\n\nPet Products Industry in Brazil\nGlobally, the pet food industry revenue grew 5.4 percent in 2022. Brazil had the third-largest growth in\npet food industry in the world in that year, after the United States and China, accounting for five percent\nof the global revenue.\nThe Brazilian pet industry revenue – which considers pet food, pet accessories, and pet medications –\ngrew 12 percent in 2023, when compared to 2022. The pet industry in Brazil generated R$ 47.01 billion\n(US$ 9.42 billion) in 2023, as demonstrated on the following figure. Pet food represented 78 percent of\nall revenue and accounted for 4.08 tons, which was a four percent increase from the previous year.\n\n\nFigure 2\nBrazilian Pet Industry Revenue, 2023\n\nAccording to the Brazilian Support Service to Micro and Small Companies, known as Sebrae, there are\n285 thousand companies on the pet market in Brazil, and the sector has been growing. Contrary to other\nsectors during the pandemic, the pet sector maintained constant growth as a lot of Brazilians adopted or\npurchased pets during the isolation period. There was a 30 percent increase in pet adoption/purchase\nduring the pandemic.\nOut of the entire pet industry, pet food has been the subsector that has grown the most, accounting for 78\npercent of the total industry. Sebrae reports that natural nutrition has been an area that has caught the\nattention of pet owners, who want to offer better food and quality of life to their pets. These natural\nnutrition pet food lines generally include chicken breast and gizzards, eggs, collagen, vegetable, grain,\namongst other natural food. In the past, natural nutrition subsector was only sought after when pets had\nhealth problems that demanded specific nutritional care. However, this scenario seems to be changing,\nand pet owners are adopting healthier pet food prior to the development of specific diseases.\n\n## Source\n\nUSDA GAIN (Global Agricultural Information Network)\nOriginal source: USDA Foreign Agricultural Service\n\n---\n\n*Last updated: 2026-07-18*\n","sources":[],"tokens_estimated":1441,"generated_at":null,"tip":"Use /api/v1/topics to discover more topics. /api/v1/nutrient for precise single-point queries. /api/v1/cross_compare for 2-3 standard comparisons."}