Important Clarification from NASC
• Dual category products are prohibited because it violates state/federal law (the product must be “clean” in its regulatory category). • NASC treat labeling guidance aligns with AAFCO (no separate approach). • “Cookie” is considered a food term (as well as treat, snack, biscuit, jerky, peanut butter, etc.). • Structure/function-type statements may be allowed for animal food if they are truthful, substantiated, and nutritionally linked (example: calcium/phosphorous supporting bones/teeth). • It’s the intended use/claim—not the ingredient alone—that primarily drives the regulatory pathway. o Example: Vitamin E as a nutrient source vs. positioning vitamin E as an anti-aging antioxidant/free radical neutralizer. • NASC audits are company/process oriented, not a certification of each individual product. Auditors may sample a subset of products/labels. • The NASC Quality Seal does not change state registration requirements, and compliance with approved ingredients/uses still applies. • Treat labels generally do not require the same detailed feeding directions as complete and balanced diets; directions can be simple (e.g., “Feeding Directions: Give as a treat.”), unless a claim triggers additional requirements for guarantees.
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