Source: Agriculture and Agri-Food Canada, Sector Trend Analysis – Pet food in Japan (first-hand Government of Canada report; underlying market data: Euromonitor International, 2024). This topic is the complete verbatim Dog food section (narrative + all four retail-value tables: historic sales 2018–2023, historic growth, forecast sales 2023–2028, forecast growth). Companion cat segment: market_stats_jp_aafc_cat_food_segment.
Verbatim section slice (AAFC Sector Trend Analysis – Pet food in Japan)
Dog food
Despite a decline in overall demand for dog food during the review period due to a shrinking dog population, positive value sales persisted, driven by inflation and premiumization. In the forecast period, certain dog food categories, including treats and mixers, as well as premium therapeutic and non-therapeutic options, are expected to maintain positive current value performances, aligning with the pet humanization trend (Euromonitor International, 2023).
Retail sales of dog food reached US$1.9 billion in 2023, at a CAGR of −1.3% from 2018 to 2023. Premium therapeutic wet dog food had the best performance in 2023, with a CAGR of 2.2% from 2018 to 2023. Premium dry food led sales of dry dog food (US$780.0 million in 2023), with a −0.5% CAGR from 2018 to 2023. Premium wet food led sales of wet dog food (US$147.1 million in 2023), with a −1.3% CAGR from 2018 to 2023.
Retail sales of dog food will recover throughout 2023-2028 with an expected CAGR of 3.6%, achieving US$2.2 billion by 2028. Retail sales of dog treats and mixers will experience the highest CAGR, with 5.7%, while economy wet dog food will experience the lowest CAGR, with −5.2% in the forecast period. It is forecast that premium dry food will continue to lead sales in dry dog food (US$926.9 million in 2028) with a 3.5% CAGR from 2023 to 2028, while premium wet dog food (US$171.1 million in 2028) will continue to lead sales in wet dog food with a 3.1% CAGR from 2023 to 2028.
Dog food inJapan: Retail value sales by product subcategory - Historic retail sales in US$ millions
| Category | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|
| Dog Food (total) | 2,055.4 | 2,064.2 | 2,184.7 | 2,154.0 | 1,851.6 | 1,880.2 |
| Dog Treats and Mixers | 720.1 | 716.1 | 773.6 | 782.5 | 680.7 | 705.1 |
| Dry Dog Food | 1,101.4 | 1,111.0 | 1,161.4 | 1,136.4 | 976.7 | 984.2 |
| Economy Dry Dog Food | 151.4 | 141.4 | 137.9 | 124.0 | 103.3 | 98.7 |
| Mid-Priced Dry Dog Food | 152.1 | 145.5 | 145.6 | 133.5 | 110.8 | 105.5 |
| Premium Dry Dog Food | 797.9 | 824.2 | 877.9 | 878.8 | 762.6 | 780.0 |
| Premium Therapeutic Dry Dog Food | 242.0 | 260.0 | 278.4 | 281.9 | 246.8 | 255.1 |
| Premium Non-Therapeutic Dry Dog Food | 556.0 | 564.1 | 599.4 | 596.9 | 515.8 | 525.0 |
| Wet Dog Food | 233.9 | 237.2 | 249.7 | 235.1 | 194.1 | 190.9 |
| Economy Wet Dog Food | 35.2 | 34.2 | 34.5 | 27.5 | 20.4 | 18.2 |
| Mid-Priced Wet Dog Food | 41.9 | 41.3 | 42.5 | 37.1 | 28.1 | 25.5 |
| Premium Wet Dog Food | 156.8 | 161.7 | 172.8 | 170.6 | 145.6 | 147.1 |
| Premium Therapeutic Wet Dog Food | 19.7 | 21.5 | 23.4 | 24.0 | 21.2 | 22.0 |
| Premium Non-Therapeutic Wet Dog Food | 137.1 | 140.2 | 149.4 | 146.6 | 124.4 | 125.2 |
| Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate |
Dog food in Japan: Retail value sales by product subcategory - Historical retail value sales growth
| Category | Annual growth % 2022-2023 | CAGR\* % 2018-2023 | Total growth % 2018-2023 |
|---|---|---|---|
| Dog Food (total) | 1.5 | −1.8 | −8.5 |
| Dog Treats and Mixers | 3.6 | −0.4 | −2.1 |
| Dry Dog Food | 0.8 | −2.2 | −10.6 |
| Economy Dry Dog Food | −4.5 | −8.2 | −34.8 |
| Mid-Priced Dry Dog Food | −4.8 | −7.1 | −30.6 |
| Premium Dry Dog Food | 2.3 | −0.5 | −2.2 |
| Premium Therapeutic Dry Dog Food | 3.4 | 1.1 | 5.4 |
| Premium Non-Therapeutic Dry Dog Food | 1.8 | −1.1 | −5.6 |
| Wet Dog Food | −1.6 | −4.0 | −18.4 |
| Economy Wet Dog Food | −10.8 | −12.4 | −48.3 |
| Mid-Priced Wet Dog Food | −9.3 | −9.5 | −39.1 |
| Premium Wet Dog Food | 1.0 | −1.3 | −6.2 |
| Premium Therapeutic Wet Dog Food | 3.8 | 2.2 | 11.7 |
| Premium Non-Therapeutic Wet Dog Food | 0.6 | −1.8 | −8.7 |
| Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate |
Dog food in Japan: Retail value sales by product subcategory - Forecast retail sales in US$ millions
| Category | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|---|
| Dog Food (total) | 1,880.2 | 1,939.7 | 2,040.7 | 2,131.2 | 2,208.5 | 2,242.1 |
| Dog Treats and Mixers | 705.1 | 745.3 | 801.4 | 853.7 | 900.6 | 929.4 |
| Dry Dog Food | 984.2 | 1,002.8 | 1,042.4 | 1,076.1 | 1,102.8 | 1,107.8 |
| Economy Dry Dog Food | 98.7 | 95.1 | 93.4 | 91.0 | 88.0 | 83.3 |
| Mid-Priced Dry Dog Food | 105.5 | 102.4 | 101.9 | 101.2 | 100.2 | 97.5 |
| Premium Dry Dog Food | 780.0 | 805.4 | 847.1 | 883.9 | 914.7 | 926.9 |
| Premium Therapeutic Dry Dog Food | 255.1 | 265.9 | 282.2 | 296.8 | 309.5 | 315.8 |
| Premium Non-Therapeutic Dry Dog Food | 525.0 | 539.5 | 565.0 | 587.1 | 605.2 | 611.1 |
| Wet Dog Food | 190.9 | 191.6 | 196.8 | 201.4 | 205.1 | 205.0 |
| Economy Wet Dog Food | 18.2 | 16.9 | 16.1 | 15.4 | 14.7 | 13.9 |
| Mid-Priced Wet Dog Food | 25.5 | 23.7 | 22.8 | 21.9 | 21.0 | 19.9 |
| Premium Wet Dog Food | 147.1 | 151.0 | 158.0 | 164.2 | 169.3 | 171.1 |
| Premium Therapeutic Wet Dog Food | 22.0 | 23.2 | 24.9 | 26.5 | 27.9 | 28.7 |
| Premium Non-Therapeutic Wet Dog Food | 125.2 | 127.8 | 133.1 | 137.7 | 141.4 | 142.4 |
| Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate |
Dog food in Japan: Retail value sales by product subcategory - Forecast retail value sales growth
| Category | Annual growth % 2023-2024 | CAGR\* % 2023-2028 | Total growth % 2023-2028 |
|---|---|---|---|
| Dog Food (total) | 3.2 | 3.6 | 19.2 |
| Dog Treats and Mixers | 5.7 | 5.7 | 31.8 |
| Dry Dog Food | 1.9 | 2.4 | 12.6 |
| Economy Dry Dog Food | −3.6 | −3.3 | −15.6 |
| Mid-Priced Dry Dog Food | −2.9 | −1.6 | −7.6 |
| Premium Dry Dog Food | 3.3 | 3.5 | 18.8 |
| Premium Therapeutic Dry Dog Food | 4.2 | 4.4 | 23.8 |
| Premium Non-Therapeutic Dry Dog Food | 2.8 | 3.1 | 16.4 |
| Wet Dog Food | 0.4 | 1.4 | 7.4 |
| Economy Wet Dog Food | −7.1 | −5.2 | −23.6 |
| Mid-Priced Wet Dog Food | −7.1 | −4.8 | −22.0 |
| Premium Wet Dog Food | 2.7 | 3.1 | 16.3 |
| Premium Therapeutic Wet Dog Food | 5.5 | 5.5 | 30.5 |
| Premium Non-Therapeutic Wet Dog Food | 2.1 | 2.6 | 13.7 |
| Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate |
Method & honest-gap notes
- Currency: current (nominal) US$ millions as published; no JPY conversion attempted.
- Demand context: the narrative attributes the review-period decline to a shrinking dog population, with value sales sustained by inflation and premiumization.
- Source artefact: "Dog Food (total**)", "Dog food inJapan" typos are in the landed text and preserved verbatim.
- Forecast basis: Euromonitor 2024 forecast model as republished by AAFC.
Claims (verified C1 substrings of source_file)
### Dog foodDespite a decline in overall demand for dog food during the review period due to a shrinking dog population, positive value sales persisted, driven by inflation and premiumization. In the forecast period, certain dog food categories, including treats and mixers, as well as premium therapeutic and non-therapeutic options, are expected to maintain positive current value performances, aligning with the pet humanization trend (Euromonitor International, 2023).Retail sales of dog food reached US$1.9 billion in 2023, at a CAGR of −1.3% from 2018 to 2023. Premium therapeutic wet dog food had the best performance in 2023, with a CAGR of 2.2% from 2018 to 2023. Premium dry food led sales of dry dog food (US$780.0 million in 2023), with a −0.5% CAGR from 2018 to 2023. Premium wet food led sales of wet dog food (US$147.1 million in 2023), with a −1.3% CAGR from 2018 to 2023.Retail sales of dog food will recover throughout 2023-2028 with an expected CAGR of 3.6%, achieving US$2.2 billion by 2028. Retail sales of dog treats and mixers will experience the highest CAGR, with 5.7%, while economy wet dog food will experience the lowest CAGR, with −5.2% in the forecast period. It is forecast that premium dry food will continue to lead sales in dry dog food (US$926.9 million in 2028) with a 3.5% CAGR from 2023 to 2028, while premium wet dog food (US$171.1 million in 2028) will continue to lead sales in wet dog food with a 3.1% CAGR from 2023 to 2028.Dog food inJapan: Retail value sales by product subcategory - Historic retail sales in US$ millions| Category | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 || Dog Food (total) | 2,055.4 | 2,064.2 | 2,184.7 | 2,154.0 | 1,851.6 | 1,880.2 || Dog Treats and Mixers | 720.1 | 716.1 | 773.6 | 782.5 | 680.7 | 705.1 || Dry Dog Food | 1,101.4 | 1,111.0 | 1,161.4 | 1,136.4 | 976.7 | 984.2 || Economy Dry Dog Food | 151.4 | 141.4 | 137.9 | 124.0 | 103.3 | 98.7 || Mid-Priced Dry Dog Food | 152.1 | 145.5 | 145.6 | 133.5 | 110.8 | 105.5 || Premium Dry Dog Food | 797.9 | 824.2 | 877.9 | 878.8 | 762.6 | 780.0 || Premium Therapeutic Dry Dog Food | 242.0 | 260.0 | 278.4 | 281.9 | 246.8 | 255.1 || Premium Non-Therapeutic Dry Dog Food | 556.0 | 564.1 | 599.4 | 596.9 | 515.8 | 525.0 || Wet Dog Food | 233.9 | 237.2 | 249.7 | 235.1 | 194.1 | 190.9 || Economy Wet Dog Food | 35.2 | 34.2 | 34.5 | 27.5 | 20.4 | 18.2 || Mid-Priced Wet Dog Food | 41.9 | 41.3 | 42.5 | 37.1 | 28.1 | 25.5 || Premium Wet Dog Food | 156.8 | 161.7 | 172.8 | 170.6 | 145.6 | 147.1 || Premium Therapeutic Wet Dog Food | 19.7 | 21.5 | 23.4 | 24.0 | 21.2 | 22.0 || Premium Non-Therapeutic Wet Dog Food | 137.1 | 140.2 | 149.4 | 146.6 | 124.4 | 125.2 || Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate |Dog food in Japan: Retail value sales by product subcategory - Historical retail value sales growth| Category | Annual growth % 2022-2023 | CAGR\* % 2018-2023 | Total growth % 2018-2023 || Dog Food (total) | 1.5 | −1.8 | −8.5 || Dog Treats and Mixers | 3.6 | −0.4 | −2.1 || Dry Dog Food | 0.8 | −2.2 | −10.6 || Economy Dry Dog Food | −4.5 | −8.2 | −34.8 || Mid-Priced Dry Dog Food | −4.8 | −7.1 | −30.6 || Premium Dry Dog Food | 2.3 | −0.5 | −2.2 || Premium Therapeutic Dry Dog Food | 3.4 | 1.1 | 5.4 || Premium Non-Therapeutic Dry Dog Food | 1.8 | −1.1 | −5.6 || Wet Dog Food | −1.6 | −4.0 | −18.4 || Economy Wet Dog Food | −10.8 | −12.4 | −48.3 || Mid-Priced Wet Dog Food | −9.3 | −9.5 | −39.1 || Premium Wet Dog Food | 1.0 | −1.3 | −6.2 || Premium Therapeutic Wet Dog Food | 3.8 | 2.2 | 11.7 || Premium Non-Therapeutic Wet Dog Food | 0.6 | −1.8 | −8.7 |Dog food in Japan: Retail value sales by product subcategory - Forecast retail sales in US$ millions| Category | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 || Dog Food (total) | 1,880.2 | 1,939.7 | 2,040.7 | 2,131.2 | 2,208.5 | 2,242.1 || Dog Treats and Mixers | 705.1 | 745.3 | 801.4 | 853.7 | 900.6 | 929.4 || Dry Dog Food | 984.2 | 1,002.8 | 1,042.4 | 1,076.1 | 1,102.8 | 1,107.8 || Economy Dry Dog Food | 98.7 | 95.1 | 93.4 | 91.0 | 88.0 | 83.3 || Mid-Priced Dry Dog Food | 105.5 | 102.4 | 101.9 | 101.2 | 100.2 | 97.5 || Premium Dry Dog Food | 780.0 | 805.4 | 847.1 | 883.9 | 914.7 | 926.9 || Premium Therapeutic Dry Dog Food | 255.1 | 265.9 | 282.2 | 296.8 | 309.5 | 315.8 || Premium Non-Therapeutic Dry Dog Food | 525.0 | 539.5 | 565.0 | 587.1 | 605.2 | 611.1 || Wet Dog Food | 190.9 | 191.6 | 196.8 | 201.4 | 205.1 | 205.0 || Economy Wet Dog Food | 18.2 | 16.9 | 16.1 | 15.4 | 14.7 | 13.9 || Mid-Priced Wet Dog Food | 25.5 | 23.7 | 22.8 | 21.9 | 21.0 | 19.9 || Premium Wet Dog Food | 147.1 | 151.0 | 158.0 | 164.2 | 169.3 | 171.1 || Premium Therapeutic Wet Dog Food | 22.0 | 23.2 | 24.9 | 26.5 | 27.9 | 28.7 || Premium Non-Therapeutic Wet Dog Food | 125.2 | 127.8 | 133.1 | 137.7 | 141.4 | 142.4 |Dog food in Japan: Retail value sales by product subcategory - Forecast retail value sales growth| Category | Annual growth % 2023-2024 | CAGR\* % 2023-2028 | Total growth % 2023-2028 || Dog Food (total) | 3.2 | 3.6 | 19.2 || Dog Treats and Mixers | 5.7 | 5.7 | 31.8 || Dry Dog Food | 1.9 | 2.4 | 12.6 || Economy Dry Dog Food | −3.6 | −3.3 | −15.6 || Mid-Priced Dry Dog Food | −2.9 | −1.6 | −7.6 || Premium Dry Dog Food | 3.3 | 3.5 | 18.8 || Premium Therapeutic Dry Dog Food | 4.2 | 4.4 | 23.8 || Premium Non-Therapeutic Dry Dog Food | 2.8 | 3.1 | 16.4 || Wet Dog Food | 0.4 | 1.4 | 7.4 || Economy Wet Dog Food | −7.1 | −5.2 | −23.6 || Mid-Priced Wet Dog Food | −7.1 | −4.8 | −22.0 || Premium Wet Dog Food | 2.7 | 3.1 | 16.3 || Premium Therapeutic Wet Dog Food | 5.5 | 5.5 | 30.5 || Premium Non-Therapeutic Wet Dog Food | 2.1 | 2.6 | 13.7 |
Source: pdf-raw/market-stats/jp_aafc_pet_food_japan_2026-08-18.txt — Agriculture and Agri-Food Canada, Sector Trend Analysis – Pet food in Japan.