← All Topics / jp-market-stats

Japan — AAFC 2023: pet-food company & brand shares (2018-2022); cat CR3 Inaba/Mars/Unicharm 56.2%; dog CR3 Mars/Colgate-Palmolive/DoggyMan 50.4%; Ciao top cat brand 23.1%

market_stats_jp_aafc_company_brand_shares

jp-market-stats 4625 tok en 2026-09-21

Source: Agriculture and Agri-Food Canada, Sector Trend Analysis – Pet food in Japan (first-hand Government of Canada report; underlying data: Euromonitor International, 2024). This topic is the complete verbatim Company shares and Brand shares sections (six tables: top players in cat / dog / other pet food, and top brands in cat / dog / other pet food, % breakdown 2018–2022 with CAGR). Headline CR3 figures also appear in market_stats_jp_aafc_2023; this topic carries the full tables.

Verbatim section slice (AAFC Sector Trend Analysis – Pet food in Japan)

Company shares

Inaba Foods Co Ltd, Mars Inc and Unicharm Corp clearly dominate the cat food sector, representing 56.2% of the market share in 2022, ahead of other competitors. However, Mars Inc had a negative CAGR of −4.5% from 2018 to 2022. Pet Line Corp gained the highest CAGR with 11.3% over the past five years.

Inaba Pet Food maintained its leadership in Japan's cat food market, with a strong presence in cat treats, particularly the Ciao Churu brand. The purée format treats, constituting over 70% of total cat treat sales, are packaged in small sachets, promoting intimate feeding moments and fostering communication between owners and pets. Inaba's active innovation and expansion, including the introduction of functional treats, like the AIM line to prevent kidney disease, contributed to double-digit value growth in 2022. AIM's potential to increase cats' life expectancy from 15 to 30 years has attracted considerable attention, solidifying Inaba's success (Euromonitor International, 2023).

Top players in the cat food sector and their market share (% breakdown), 2018 to 2022

Company name20182019202020212022CAGR\* % 2018-2022
Inaba Pet Food Co Ltd16.318.019.822.323.19.1
Mars Inc21.421.220.318.017.8−4.5
Unicharm Corp12.412.913.814.915.35.4
Nestlé SA13.713.613.613.913.70.0
Pet Line Corp5.45.39.28.48.311.3
Maruha Nichiro Holdings Inc6.56.56.56.96.50.0
Nippon Pet Food Ltd5.55.55.45.35.50.0
Colgate-Palmolive Co6.46.35.85.35.1−5.5
Smack Co Ltd1.11.11.10.90.8−7.7
DoggyMan HA Co Ltd0.20.20.20.20.20.0
Private Label1.41.31.21.11.0−8.1
Others9.78.13.12.82.7−27.4
Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate

Mars Inc, Colgate-Palmolive Co and DoggyMan HA Co Ltd dominate the dog food sector, accounting for 50.4% of the market share in 2022. In particular, Inaba Pet Food Co Ltd had a high CAGR of 44.7% from 2018 to 2022.

Top 10 players in the dog food sector and their market share (% breakdown), 2018 to 2022

Company Name20182019202020212022CAGR\* % 2018-2022
Mars Inc24.725.325.225.024.5−0.2
Colgate-Palmolive Co14.614.914.915.014.70.2
DoggyMan HA Co Ltd11.111.011.211.611.20.2
Unicharm Corp9.910.110.110.110.41.2
Inaba Pet Food Co Ltd1.32.63.64.95.744.7
Marukan Co Ltd5.95.85.45.45.6−1.3
Yamahisa Pet Co Ltd4.74.64.34.34.6−0.5
Iris Ohyama Co Ltd3.03.02.92.82.7−2.6
Nippon Pet Food Ltd2.92.82.92.82.7−1.8
DBF Petfood Co Ltd2.12.12.22.22.32.3
Private Label1.71.61.51.51.5−3.1
Others18.116.215.814.414.1−6.1
Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate

Kamihata Fish Ind Ltd, Marukan Co Ltd and Yeaster Co Ltd dominate the other pet food sector, accounting for 40.4% of the market share in 2022. In particular, Nippon Pet Food Ltd had a high CAGR of 54.3% from 2018 to 2022.

Top 10 players in the other pet food sector and their market share (% breakdown), 2018 to 2022

Company Name20182019202020212022CAGR\* % 2018-2022
Kamihata Fish Ind Ltd20.320.020.520.520.1−0.2
Marukan Co Ltd10.510.610.612.412.54.5
Yeaster Co Ltd9.19.29.27.57.8−3.8
Spectrum Brands Holdings Inc5.65.45.25.04.7−4.3
Natural Foods Co Ltd3.63.73.73.73.81.4
Itosui Co Ltd3.02.92.92.93.75.4
Pets Ishibashi Co Ltd4.24.34.24.03.6−3.8
Nippon Pet Food Ltd0.60.60.63.73.454.3
Gex Corp3.63.53.53.33.2−2.9
Kurose Pet Food Co Ltd0.70.70.70.70.83.4
Private Label0.80.70.70.70.7−3.3
Others38.038.438.235.635.7−1.5
Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate

Brand shares

Ciao by Inaba Foods Co Ltd is the top brand in cat food (23.1% share in 2022), followed by Gin No Spoon by Unicharm Corp (11.6% share) and Royal Canin by Mars Inc (8.4% share). Ciao saw the biggest CAGR of 9.1% from 2018 to 2022.

Top 10 brands in cat food and their market share (% breakdown), 2018 to 2022

Brand NameCompany name20182019202020212022CAGR\* % 2018-2022
CiaoInaba Pet Food Co Ltd16.318.019.822.323.19.1
Gin No SpoonUnicharm Corp9.09.810.311.011.66.6
Royal CaninMars Inc9.09.38.88.58.4−1.7
Mon PetitNestlé SA7.67.77.88.47.4−0.7
ONENestlé SA4.04.03.84.04.53.0
Kal KanMars Inc6.66.46.14.64.4−9.6
ShebaMars Inc4.64.44.33.94.1−2.8
ComboNippon Pet Food Ltd3.53.63.63.63.71.4
CanetPet Line Corp4.54.44.23.83.7−4.8
Hill's Science DietColgate-Palmolive Co4.03.93.63.23.0−6.9
Private labelPrivate Label1.41.31.21.11.0−8.1
OthersOthers29.527.226.525.625.1−4.0
Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate

Royal Canin by Mars Inc leads the brand in dog food (11.5% share in 2022), followed by Hill's Science Diet by Colgate-Palmolive Co (8.9% share) and Hill's Prescription Diet by Colgate-Palmolive Co (5.8% share). Inaba saw the biggest CAGR of 44.7% from 2018 to 2022.

With increased bonds formed during home seclusion, pet owners now better understand their dogs' needs. Specialist dog food brands, like Nestlé's Pro Plan and Unicharm Corp's Grand Deli, tailored for various pet types, life stages, and health functions, have shown strong double-digit value growth in 2022 (Euromonitor International, 2023).

Top 10 brands in dog food and their market share (% breakdown), 2018 to 2022

Brand NameCompany name20182019202020212022CAGR\* % 2018-2022
Royal CaninMars Inc10.311.011.111.411.52.8
Hill's Science DietColgate-Palmolive Co9.39.39.39.38.9−1.1
Hill's Prescription DietColgate-Palmolive Co5.45.65.65.85.81.8
InabaInaba Pet Food Co Ltd1.32.63.64.95.744.7
Grand DeliUnicharm Corp4.24.54.85.05.46.5
PetioYamahisa Pet Co Ltd4.74.64.34.34.6−0.5
GontaMarukan Co Ltd4.64.54.24.24.4−1.1
NutroMars Inc3.43.53.53.53.50.7
Aiken GenkiUnicharm Corp4.23.93.63.33.2−6.6
IrisIris Ohyama Co Ltd3.03.02.92.82.7−2.6
Private labelPrivate Label1.71.61.51.51.5−3.1
Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate

Hikari by Kamihata Fish Ind Ltd leads the brand in other pet food (20.1% share in 2022), followed by Marukan by Marukan Co Ltd (12.5% share) and Yeaster by Yeaster Co Ltd (7.8% share). Comet saw the biggest CAGR of 5.4% from 2018 to 2022.

Top 10 brands in other pet food and their market share (% breakdown), 2018 to 2022

Brand NameCompany name20182019202020212022CAGR\* % 2018-2022
HikariKamihata Fish Ind Ltd20.320.020.520.520.1−0.2
MarukanMarukan Co Ltd10.510.610.612.412.54.5
YeasterYeaster Co Ltd9.19.29.27.57.8−3.8
TetraSpectrum Brands Holdings Inc5.65.45.25.04.7−4.3
Natural FoodsNatural Foods Co Ltd3.63.73.73.73.81.4
CometItosui Co Ltd3.02.92.92.93.75.4
Pets IshibashiPets Ishibashi Co Ltd4.24.34.24.03.6−3.8
GEXGex Corp3.63.53.53.33.2−2.9
NippaiNippon Pet Food Ltd3.12.8N/A
KuroseKurose Pet Food Co Ltd0.70.70.70.70.83.4
Private labelPrivate Label0.80.70.70.70.7−3.3
OthersOthers34.534.934.635.635.91.0
Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate N/A: Not available

Method & honest-gap notes

  • Shares are % of retail value sales, 2018–2022 series with 2018–2022 CAGR.
  • Brand↔company mapping (e.g. Ciao → Inaba Pet Food, Royal Canin → Mars, Hill's → Colgate-Palmolive) is as printed in the source tables.
  • Other-pet-food brand Nippai has blank 2018–2021 cells and CAGR N/A in the source — preserved as-is (honest gap in the series, not filled).

Claims (verified C1 substrings of source_file)

  • ## Company shares
  • Inaba Foods Co Ltd, Mars Inc and Unicharm Corp clearly dominate the cat food sector, representing 56.2% of the market share in 2022, ahead of other competitors. However, Mars Inc had a negative CAGR of −4.5% from 2018 to 2022. Pet Line Corp gained the highest CAGR with 11.3% over the past five years.
  • Inaba Pet Food maintained its leadership in Japan's cat food market, with a strong presence in cat treats, particularly the Ciao Churu brand. The purée format treats, constituting over 70% of total cat treat sales, are packaged in small sachets, promoting intimate feeding moments and fostering communication between owners and pets. Inaba's active innovation and expansion, including the introduction of functional treats, like the AIM line to prevent kidney disease, contributed to double-digit value growth in 2022. AIM's potential to increase cats' life expectancy from 15 to 30 years has attracted considerable attention, solidifying Inaba's success (Euromonitor International, 2023).
  • Top players in the cat food sector and their market share (% breakdown), 2018 to 2022
  • | Company name | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR\* % 2018-2022 |
  • | Inaba Pet Food Co Ltd | 16.3 | 18.0 | 19.8 | 22.3 | 23.1 | 9.1 |
  • | Mars Inc | 21.4 | 21.2 | 20.3 | 18.0 | 17.8 | −4.5 |
  • | Unicharm Corp | 12.4 | 12.9 | 13.8 | 14.9 | 15.3 | 5.4 |
  • | Nestlé SA | 13.7 | 13.6 | 13.6 | 13.9 | 13.7 | 0.0 |
  • | Pet Line Corp | 5.4 | 5.3 | 9.2 | 8.4 | 8.3 | 11.3 |
  • | Maruha Nichiro Holdings Inc | 6.5 | 6.5 | 6.5 | 6.9 | 6.5 | 0.0 |
  • | Nippon Pet Food Ltd | 5.5 | 5.5 | 5.4 | 5.3 | 5.5 | 0.0 |
  • | Colgate-Palmolive Co | 6.4 | 6.3 | 5.8 | 5.3 | 5.1 | −5.5 |
  • | Smack Co Ltd | 1.1 | 1.1 | 1.1 | 0.9 | 0.8 | −7.7 |
  • | DoggyMan HA Co Ltd | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.0 |
  • | Private Label | 1.4 | 1.3 | 1.2 | 1.1 | 1.0 | −8.1 |
  • | Others | 9.7 | 8.1 | 3.1 | 2.8 | 2.7 | −27.4 |
  • | Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate |
  • Mars Inc, Colgate-Palmolive Co and DoggyMan HA Co Ltd dominate the dog food sector, accounting for 50.4% of the market share in 2022. In particular, Inaba Pet Food Co Ltd had a high CAGR of 44.7% from 2018 to 2022.
  • Top 10 players in the dog food sector and their market share (% breakdown), 2018 to 2022
  • | Company Name | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR\* % 2018-2022 |
  • | Mars Inc | 24.7 | 25.3 | 25.2 | 25.0 | 24.5 | −0.2 |
  • | Colgate-Palmolive Co | 14.6 | 14.9 | 14.9 | 15.0 | 14.7 | 0.2 |
  • | DoggyMan HA Co Ltd | 11.1 | 11.0 | 11.2 | 11.6 | 11.2 | 0.2 |
  • | Unicharm Corp | 9.9 | 10.1 | 10.1 | 10.1 | 10.4 | 1.2 |
  • | Inaba Pet Food Co Ltd | 1.3 | 2.6 | 3.6 | 4.9 | 5.7 | 44.7 |
  • | Marukan Co Ltd | 5.9 | 5.8 | 5.4 | 5.4 | 5.6 | −1.3 |
  • | Yamahisa Pet Co Ltd | 4.7 | 4.6 | 4.3 | 4.3 | 4.6 | −0.5 |
  • | Iris Ohyama Co Ltd | 3.0 | 3.0 | 2.9 | 2.8 | 2.7 | −2.6 |
  • | Nippon Pet Food Ltd | 2.9 | 2.8 | 2.9 | 2.8 | 2.7 | −1.8 |
  • | DBF Petfood Co Ltd | 2.1 | 2.1 | 2.2 | 2.2 | 2.3 | 2.3 |
  • | Private Label | 1.7 | 1.6 | 1.5 | 1.5 | 1.5 | −3.1 |
  • | Others | 18.1 | 16.2 | 15.8 | 14.4 | 14.1 | −6.1 |
  • Kamihata Fish Ind Ltd, Marukan Co Ltd and Yeaster Co Ltd dominate the other pet food sector, accounting for 40.4% of the market share in 2022. In particular, Nippon Pet Food Ltd had a high CAGR of 54.3% from 2018 to 2022.
  • Top 10 players in the other pet food sector and their market share (% breakdown), 2018 to 2022
  • | Kamihata Fish Ind Ltd | 20.3 | 20.0 | 20.5 | 20.5 | 20.1 | −0.2 |
  • | Marukan Co Ltd | 10.5 | 10.6 | 10.6 | 12.4 | 12.5 | 4.5 |
  • | Yeaster Co Ltd | 9.1 | 9.2 | 9.2 | 7.5 | 7.8 | −3.8 |
  • | Spectrum Brands Holdings Inc | 5.6 | 5.4 | 5.2 | 5.0 | 4.7 | −4.3 |
  • | Natural Foods Co Ltd | 3.6 | 3.7 | 3.7 | 3.7 | 3.8 | 1.4 |
  • | Itosui Co Ltd | 3.0 | 2.9 | 2.9 | 2.9 | 3.7 | 5.4 |
  • | Pets Ishibashi Co Ltd | 4.2 | 4.3 | 4.2 | 4.0 | 3.6 | −3.8 |
  • | Nippon Pet Food Ltd | 0.6 | 0.6 | 0.6 | 3.7 | 3.4 | 54.3 |
  • | Gex Corp | 3.6 | 3.5 | 3.5 | 3.3 | 3.2 | −2.9 |
  • | Kurose Pet Food Co Ltd | 0.7 | 0.7 | 0.7 | 0.7 | 0.8 | 3.4 |
  • | Private Label | 0.8 | 0.7 | 0.7 | 0.7 | 0.7 | −3.3 |
  • | Others | 38.0 | 38.4 | 38.2 | 35.6 | 35.7 | −1.5 |
  • ## Brand shares
  • Ciao by Inaba Foods Co Ltd is the top brand in cat food (23.1% share in 2022), followed by Gin No Spoon by Unicharm Corp (11.6% share) and Royal Canin by Mars Inc (8.4% share). Ciao saw the biggest CAGR of 9.1% from 2018 to 2022.
  • Top 10 brands in cat food and their market share (% breakdown), 2018 to 2022
  • | Brand Name | Company name | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR\* % 2018-2022 |
  • | Ciao | Inaba Pet Food Co Ltd | 16.3 | 18.0 | 19.8 | 22.3 | 23.1 | 9.1 |
  • | Gin No Spoon | Unicharm Corp | 9.0 | 9.8 | 10.3 | 11.0 | 11.6 | 6.6 |
  • | Royal Canin | Mars Inc | 9.0 | 9.3 | 8.8 | 8.5 | 8.4 | −1.7 |
  • | Mon Petit | Nestlé SA | 7.6 | 7.7 | 7.8 | 8.4 | 7.4 | −0.7 |
  • | ONE | Nestlé SA | 4.0 | 4.0 | 3.8 | 4.0 | 4.5 | 3.0 |
  • | Kal Kan | Mars Inc | 6.6 | 6.4 | 6.1 | 4.6 | 4.4 | −9.6 |
  • | Sheba | Mars Inc | 4.6 | 4.4 | 4.3 | 3.9 | 4.1 | −2.8 |
  • | Combo | Nippon Pet Food Ltd | 3.5 | 3.6 | 3.6 | 3.6 | 3.7 | 1.4 |
  • | Canet | Pet Line Corp | 4.5 | 4.4 | 4.2 | 3.8 | 3.7 | −4.8 |
  • | Hill's Science Diet | Colgate-Palmolive Co | 4.0 | 3.9 | 3.6 | 3.2 | 3.0 | −6.9 |
  • | Private label | Private Label | 1.4 | 1.3 | 1.2 | 1.1 | 1.0 | −8.1 |
  • | Others | Others | 29.5 | 27.2 | 26.5 | 25.6 | 25.1 | −4.0 |
  • Royal Canin by Mars Inc leads the brand in dog food (11.5% share in 2022), followed by Hill's Science Diet by Colgate-Palmolive Co (8.9% share) and Hill's Prescription Diet by Colgate-Palmolive Co (5.8% share). Inaba saw the biggest CAGR of 44.7% from 2018 to 2022.
  • With increased bonds formed during home seclusion, pet owners now better understand their dogs' needs. Specialist dog food brands, like Nestlé's Pro Plan and Unicharm Corp's Grand Deli, tailored for various pet types, life stages, and health functions, have shown strong double-digit value growth in 2022 (Euromonitor International, 2023).
  • Top 10 brands in dog food and their market share (% breakdown), 2018 to 2022
  • | Royal Canin | Mars Inc | 10.3 | 11.0 | 11.1 | 11.4 | 11.5 | 2.8 |
  • | Hill's Science Diet | Colgate-Palmolive Co | 9.3 | 9.3 | 9.3 | 9.3 | 8.9 | −1.1 |
  • | Hill's Prescription Diet | Colgate-Palmolive Co | 5.4 | 5.6 | 5.6 | 5.8 | 5.8 | 1.8 |
  • | Inaba | Inaba Pet Food Co Ltd | 1.3 | 2.6 | 3.6 | 4.9 | 5.7 | 44.7 |
  • | Grand Deli | Unicharm Corp | 4.2 | 4.5 | 4.8 | 5.0 | 5.4 | 6.5 |
  • | Petio | Yamahisa Pet Co Ltd | 4.7 | 4.6 | 4.3 | 4.3 | 4.6 | −0.5 |
  • | Gonta | Marukan Co Ltd | 4.6 | 4.5 | 4.2 | 4.2 | 4.4 | −1.1 |
  • | Nutro | Mars Inc | 3.4 | 3.5 | 3.5 | 3.5 | 3.5 | 0.7 |
  • | Aiken Genki | Unicharm Corp | 4.2 | 3.9 | 3.6 | 3.3 | 3.2 | −6.6 |
  • | Iris | Iris Ohyama Co Ltd | 3.0 | 3.0 | 2.9 | 2.8 | 2.7 | −2.6 |
  • | Private label | Private Label | 1.7 | 1.6 | 1.5 | 1.5 | 1.5 | −3.1 |
  • Hikari by Kamihata Fish Ind Ltd leads the brand in other pet food (20.1% share in 2022), followed by Marukan by Marukan Co Ltd (12.5% share) and Yeaster by Yeaster Co Ltd (7.8% share). Comet saw the biggest CAGR of 5.4% from 2018 to 2022.
  • Top 10 brands in other pet food and their market share (% breakdown), 2018 to 2022
  • | Hikari | Kamihata Fish Ind Ltd | 20.3 | 20.0 | 20.5 | 20.5 | 20.1 | −0.2 |
  • | Marukan | Marukan Co Ltd | 10.5 | 10.6 | 10.6 | 12.4 | 12.5 | 4.5 |
  • | Yeaster | Yeaster Co Ltd | 9.1 | 9.2 | 9.2 | 7.5 | 7.8 | −3.8 |
  • | Tetra | Spectrum Brands Holdings Inc | 5.6 | 5.4 | 5.2 | 5.0 | 4.7 | −4.3 |
  • | Natural Foods | Natural Foods Co Ltd | 3.6 | 3.7 | 3.7 | 3.7 | 3.8 | 1.4 |
  • | Comet | Itosui Co Ltd | 3.0 | 2.9 | 2.9 | 2.9 | 3.7 | 5.4 |
  • | Pets Ishibashi | Pets Ishibashi Co Ltd | 4.2 | 4.3 | 4.2 | 4.0 | 3.6 | −3.8 |
  • | GEX | Gex Corp | 3.6 | 3.5 | 3.5 | 3.3 | 3.2 | −2.9 |
  • | Nippai | Nippon Pet Food Ltd | | | | 3.1 | 2.8 | N/A |
  • | Kurose | Kurose Pet Food Co Ltd | 0.7 | 0.7 | 0.7 | 0.7 | 0.8 | 3.4 |
  • | Private label | Private Label | 0.8 | 0.7 | 0.7 | 0.7 | 0.7 | −3.3 |
  • | Others | Others | 34.5 | 34.9 | 34.6 | 35.6 | 35.9 | 1.0 |
  • | Source: Euromonitor International, 2024 \*CAGR: compound annual growth rate N/A: Not available |

Source: pdf-raw/market-stats/jp_aafc_pet_food_japan_2026-08-18.txt — Agriculture and Agri-Food Canada, Sector Trend Analysis – Pet food in Japan.

Sources

Japan — AAFC 2023: pet-food company & brand shares (2018-2022); cat CR3 Inaba/Mars/Unicharm 56.2%; dog CR3 Mars/Colgate-Palmolive/DoggyMan 50.4%; Ciao top cat brand 23.1%
Source document: Agriculture and Agri-Food Canada — Sector Trend Analysis: Pet food in Japan (2023 data; 2028 forecasts)
Agriculture and Agri-Food Canada (Government of Canada)AAFC Sector Trend Analysis – Pet food in Japan (2023 baseline data)retrieved 2026-08-18

Verification file: pdf-raw/market-stats/jp_aafc_pet_food_japan_2026-08-18.txt