Brazil — pet-sector market size, growth, segments and channels (Abinpet/IPB, 2024–2025)
Sources: Brazilian Ministry of Agriculture (MAPA) official release (gov.br) citing Abinpet + Instituto Pet Brasil (IPB), and GlobalPETS' Brazil country report (citing the same Abinpet/IPB data), pulled 2026-08-18. Figures verbatim from the two source files (Portuguese original from MAPA; English from GlobalPETS).
Market size and growth
- "O setor pet deve fechar 2025 com um faturamento de R$ 78 bilhões" (pet sector projected to close 2025 at R$78 billion)
- "superar os R$ 75,4 bilhões de 2024" (up from R$75.4 billion in 2024)
- "menor crescimento do setor como um todo desde 2019" (the +3.5% YoY is the slowest sector growth since 2019)
Segment split (2025 projection)
- "pet food deve seguir como o maior produto dentro do market share brasileiro com 53,3% do faturamento, um crescimento de 1,95% em relação a 2024" (pet food 53.3% of revenue, +1.95% vs 2024)
- "Revenue is expected to reach R$41.6 billion" (pet-food absolute, Abinpet/IPB via GlobalPETS)
- "venda total de animais (10,9% ou R$ 8,4 bilhões) e os produtos veterinários (pet vet, com 10,5% ou R$ 8,2 bilhões)" (animal sales 10.9% / R$8.4B; vet products 10.5% / R$8.2B)
- "O maior crescimento, no entanto, é dos serviços gerais, com 7,7%" (general services fastest-growing at +7.7%)
Production
- "a produção de pet food teve, pela primeira vez na história, registro de queda em 2024 (-0,6%)" (pet-food production fell -0.6% in 2024 — first decline in the historical series)
Retail channels (2024, via GlobalPETS / IPB)
- "small and medium-sized pet shops accounted for 48.5% of all retail sales in 2024, generating R$36.6 billion"
- "Veterinary clinics and hospitals followed with 18% of sales, totaling R$13.4 billion"
- "pet megastore chains held a 9.3% share, generating R$7 billion"
- E-commerce: "specialized virtual pet shops led in revenue share, accounting for 40.6% at R$2.3 billion"; "online stores of pet megastores, which generated 26.8% at R$1.5 billion"; "virtual stores of small and medium-sized pet shops at 21.5%, with R$1.2B"
Honest gaps
- Pet population / ownership counts (e.g., the widely cited ~160 million pets / 3rd-largest market globally) are published by Abinpet/IPB but are not present in these two source files; left as an honest gap rather than filled from a second-hand summary.
- The MAPA release is a 1st-quarter-2025-based projection for full-year 2025; the 2024 actual (R$75.4B) and the segment shares are the solid, quoted figures.
Source: pdf-raw/market-stats/br_gov_mapa_setor_pet_2025_2026-08-18.txt (MAPA release) and pdf-raw/market-stats/br_globalpets_2025_2026-08-18.txt (GlobalPETS), pulled 2026-08-18.