Thailand's Pet Food Market 2025 - Silver Pet Economy and E-Commerce
Report Number: TH2025-0029 Date: December 03, 2025 Country: Thailand Prepared By: USDA FAS Foreign Agricultural Service Source: [USDA GAIN Report](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Thailand%27s+Pet+Food+Market+2025_Bangkok_Thailand_TH2025-0029.pdf)
Silver Pet Economy and E-Commerce
The Silver Pet Economy As Thailand confronts the demographic reality of an aging human population, a parallel shift is occurring within its pet households, giving rise to the "Silver Pet Economy." With pets living longer due to better care, there is a massive, underserved demand for senior-specific pet products focused on longevity and quality of life. This trend is driving a spike in specialized "medicinal" nutrition, moving beyond standard senior formulas to functional solutions. Key growth areas include high-calorie soft mousses and purees designed for older pets with dental issues or appetite loss, as well as cognitive support supplements to address dementia. Furthermore, there is increasing traction for functional treats enriched with glucosamine and chondroitin to manage joint health. For manufacturers, this signifies a
shift toward the "medicalization" of pet food, where diet is increasingly viewed as a primary tool for geriatric management. E-Commerce and Omnichannel Strategies Drive Sales Digital platforms increasingly integrate online and offline experiences as consumer purchasing habits shift. Globlex Securities projects the value of Thailand's 2025 pet food market to reach $1.82 billion, with e-commerce alone accounting for approximately $600 million, reflecting a robust 20 percent yearon-year growth in online sales. Although e-commerce accounts for just over a tenth of total pet food sales, its rapid growth is fueling the development of an integrated omnichannel retail system that seamlessly combines digital platforms with physical shopping experiences, making it easier for consumers to access pet food products. Key trends shaping this evolution include the rise of quick commerce (Q-commerce), exemplified by services like GrabMart, which deliver pet food in as little as 25 minutes to meet consumer demand for instant gratification. Kasikorn Research Centre’s data highlights a 42 percent spike in dog and cat food purchases during the 6-to-8 p.m. "feed-the-fur-kids" window, emphasizing the importance of immediate fulfillment. Strategic online-offline integration is also redefining the market, with major retailers like Pet Lovers Centre using their network of over 50 Bangkok stores as "micro-fulfillment hubs" for same-day delivery and Click & Collect options. Betagro's PET Club enhances this approach by unifying loyalty points across in-store, online, and pop-up vet clinic purchases, driving digital engagement while boosting foot traffic. Online retailers like TailyBuddy are scaling operations with competitive pricing and nationwide next-day shipping. Meanwhile, automation and self-service are gaining traction, with JerHigh (CPF Foods) piloting automatic dog-treat vending machines in Bangkok malls and planning broader rollouts in transit hubs and condo lobbies. This shift signals vending as an emerging distribution channel, further supported by the recent ASEAN Vending & Self-Service Expo in September 2025. Together, these developments illustrate that Thailand's pet food market is no longer defined by an online-vs.-offline divide but by a race to create a seamless "any-time, any-place" experience, enabling pet owners to effortlessly replenish premium diets through the most convenient channel, both online and offline platform.
Source
USDA GAIN (Global Agricultural Information Network) Original source: USDA Foreign Agricultural Service
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*Last updated: 2026-07-18*