Pet Food Market Brief - Pet Food Trade and Retail Channels
Report Number: RP2023-0011 Date: January 26, 2023 Country: Philippines Prepared By: USDA FAS Foreign Agricultural Service Source: [USDA GAIN Report](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Pet+Food+Market+Brief_Manila_Philippines_RP2023-0011.pdf)
Pet Food Trade and Retail Channels
Pet Food Exports
Importers of U.S. pet food experienced shortages in supply due to increased demand and logistical challenges during the pandemic. Apart from some U.S. brands, pricing, and the entry of new players, such as San Miguel Foods Inc., contributed to the rise in sourcing from Thailand. Figure 3. Dog and Cat Food Exports to the Philippines $80
Thailand 71
$70
MILLION DOLLARS
$60 53
$50 $40 $30
32
$20
18.8
$10 $0
36
38 35
37
15 10
14
28
9 5 0.3 2017
12 7 0.4 2018
MILLION DOLLARS
Though more local manufacturers recently showed interest in selling pet food, most pure-breed pet owners prefer imported pet food. Dog and cat food exports to the Philippines showed immense growth in 2021 and are expected to grow in 2023. The majority of imported dog and cat food originates in Thailand, the United States, and Europe. Pet food Figure 2. Dog and Cat Food Global versus U.S. from the United States dominated the market from Exports to the Philippines 2016 to 2019. The Philippines ranked as the ninth Global $250 211 largest market for U.S. dog and cat food in 2021. $200 138
$150 91
$100
72
$50
32
36
35
37
2017
2018
2019
2020
8
Source: Trade Data Monitor
2020
2021
Source: Trade Data Monitor Figure 4. Dog and Cat Food Exports to the Philippines by percentage share China 11% Australia 12%
Thailand 36%
EU 15%
1.6 2019
United States 51
$0
United States 51
EU 28 Australia 24 China 22
109
United States 26%
2021
Source: Trade Data Monitor
Retail Channels The majority of the stores selling pet food are in Metro Manila and other key cities. While most dog and cat foods are sold in supermarkets, momand-pop stores, hypermarkets, and warehouse clubs, pet shops sell one third of pet food in the Philippines. On the other hand, retail stores such as SM Retail, S&R, and Landers developed private labels to offer lower prices. Most pet shops are in malls or have standalone stores. Others can be found in clusters such as Cartimar Shopping Center and Tiendesitas. Pet store chains present opportunities for product launching for new and imported pet food brands. Most pet food brands have their own online stores as well as official stores on the two dominant online retail platforms, Shopee and Lazada. Though online pet food stores increased during the pandemic, sales volume remains minimal. For further details on retail stores, see the Food Retail Report. Table 2 Top Pet Food Brands in the Philippines Dog Food
Pedigree, SmartHeart, Vitality, Monge, Nutri Chunks, Royal Canin, and Cesar
Cat Food
Whiskas, Monge, Sheba, Temptations, Royal Canin, and Ciao
Other Pet Food Tetra, Sera, Bio-Gold, Bio-Min, and Nutribird Beo Source: Euromonitor Table 3 Top Pet Food Companies in the Philippines Dog Food
Mars Philippines Inc., Pet Plus Global Marketing Corp., Consumer Care Products, Pet Discount Inc., San Miguel Foods Inc., and Royal Canin Philippines, Inc.
Cat Food
Mars Philippines Inc., Pet Discount Inc, and Royal Canin Philippines Inc.
Other Pet Food Spectrum Brands Holdings, Bio Research Inc., and Sera GmbH Source: Euromonitor Table 4 Pet Stores in the Philippines Retail Retail and Online Cartimar Pet Center Bow and Wow Pet Lovers Center Pet Express Dogs and the City Pooch Park Dog City Petto Bento Koi Hob Pet Shop PH Source: USDA-FAS interviews and research
Online Pet Warehouse Philippines
Source
USDA GAIN (Global Agricultural Information Network) Original source: USDA Foreign Agricultural Service
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*Last updated: 2026-07-18*