Pet Food Market Brief - Market Situation and Trends
Report Number: RP2023-0011 Date: January 26, 2023 Country: Philippines Prepared By: USDA FAS Foreign Agricultural Service Source: [USDA GAIN Report](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Pet+Food+Market+Brief_Manila_Philippines_RP2023-0011.pdf)
Market Situation and Trends
Market Situation and Trends
Based on the 2021 Rakuten’s survey in Asia, the Philippines ranked the highest in dog ownership at 67 percent and the second-highest in cat ownership at 43 percent. With dogs providing additional security at home, dog adoption remains the highest among pets in the Philippines. The Philippine Canine Club, Inc. estimated a total of 10.8 million dogs in 2020, pure-bred or not. Based on their statistics, registered puppies and litters surged in 2021, with over 40 percent growth from 2020 to 2021.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Cats rank second in pet adoption and are gaining popularity recently as more people searched for cats on the internet during the pandemic. From an average of 7 percent growth in previous years, the Philippine Canine Club, Inc. statistics showed puppies and litters registration soared to 42 and 43 percent, respectively, in 2020 and
- Many Filipinos who previously were not pet owners
acquired a pet during the pandemic, as recent studies show animal companionship serves as a healthy coping mechanism. With the rise of condominiums, Filipinos adopted smaller pets, given the limited living space. Apart from smaller dogs, more condo dwellers prefer cats, given their quiet nature and comfort with indoor living. Aside from pet hospitals mushrooming in key cities, more pet care centers emerged, including pet wellness centers and pet hotels. Consumer spending began to rebound as household expenditures, including pet food, expanded for six straight quarters. Pet Food
Pet food sales are estimated to grow by nine percent in 2023 to 434 million dollars. According to the Pet Food Institute, more than 50 percent of the dog and cat population feed on table scraps, showing a large potential for conversion to dry pet food. Dry dog food remains the best-performing pet food in terms of sales, with a forecast growth of nine percent. Economy dry dog food forms the bulk of dog Figure 1. Pet Food Sales in the Philippines food sales due to the high demand for Pet Food $500 affordability and convenience. 434 $450 Cat food sales, though lesser in volume than 397 dog food, show potential for growth since 2017, $400 364 Dog Food with 13 percent estimated growth in 2023. $350 360 Mid-priced wet cat food remains the preferred 272 331 $300 305 234 pet food for cats in the Philippines. $250 Companies introduced dog and cat food $200 161 226 mixers with antioxidants, nutrition-filled 123 190 $150 Cat Food ingredients, or formulas to increase appetite, 69 $100 128 61 55 which are suitable for sensitive digestive 43 97 41 29 $50 23 Others systems. 5 4 4 4 4 4 3 $0 Premiumization trends led to product quality 2017 2018 2019 2020 2021 2022 F2023 improvements. Some pet owners prefer pet Source: Euromonitor MILLION DOLLARS
food free from artificial flavors and preservatives, while others opt for freshly prepared pet food, at times packed conveniently for individual meal consumption. A few stores started offering frozen and freeze-dried pet food. Healthier options became popular such as pet food with plant-based, organic, probiotics, hypoallergenic, Omega-3, and Omega-6 ingredients. Manufacturers formulated products for brain and bone structure development and improvement of the heart, urinary tract, and immune system.
Source
USDA GAIN (Global Agricultural Information Network) Original source: USDA Foreign Agricultural Service
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*Last updated: 2026-07-18*