Exporter Guide Annual - Malaysia
Report Number: MY2025-0009 Date: 2025 Country: Malaysia
Report Highlights
Required Report: Required - Public Distribution
Date: July 03, 2025 Report Number:
MY2025-0009
Report Name: Exporter Guide Annual Country: Malaysia Post: Kuala Lumpur Report Category: Exporter Guide
Prepared By:
Katherine Mcbride
Approved By: Katherine Mcbride Report Highlights: The Malaysian food and beverage sector growth continues on a strong food processing sector and an increase in tourism fueling the HRI sector. While halal certification is mandatory or strongly required for most foods, there are ample prospects for market share growth in the halal product space. Malaysia’s total agricultural and related product imports in 2024 reached $25 billion USD, the United States has a market share of four percent.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Executive Summary: Malaysia is an upper middle-income country and in 2023, Malaysia’s GDP declined slightly to $400 billion. Malaysia has a strong food processing sector and growing HRI sector as tourism continues to increase. In 2024, Malaysia’s total agricultural related product imports reached over $25 billion USD, roughly four percent of which was sourced from the United States. Consumer-Oriented Agricultural Imports China 19% Thailand 12%
Other Countries 51%
Indonesia 9%
India 9%
Chart 1: Top Exporting Countries to Malaysia; 2024 Food Retail Industry: Malaysia’s food retail sector is a well-established market space. Smaller format retail spaces in highdensity residential areas are especially popular. Trends on the rise include health and wellness, organics, convenience foods, and demand for sustainable food and packaging. The use of delivery of food items and e-commerce are also on the rise through companies such as Grab.
Quick Facts CY 2024 Imports of Consumer-Oriented Products (US $10.8 billion) List of Top 10 Growth Products in Host Country
- Dairy Products
- Soup and Other prep.
- Pork &pork prod.
- Tree Nuts
5)Processed Vegetables 6) Bakery goods, cereals and pasta
- Distilled Spirits
- Pet foods
- Chocolate & cocoa products
- Condiments &sauces
Food Industry by Channels (U.S. billion) Retail Food Industry Food Service-HRI Food Processing Food and Agriculture Exports
$16.6 $13 $8.63* $33.6
Top 10 Host Country Retailers
- AEON
- Jaya Grocer
- Village Grocer
- MaxValu
- Mydin
- Pasaraya FRESCO
- Billion
- Mercato
- Cold Storage
- Sam Groceria
GDP/Population (CY
Source
USDA GAIN (Global Agricultural Information Network)
*Last updated: 2026-07-18*