KR functional health claims

Korea's Annex 15-2 does not create an approved functional-claim system for pet feed; instead it defines prohibited and permitted expression scopes. Prohibited: labeling or advertising claiming efficacy for disease prevention or treatment (Article 14.d — feed is not a pharmaceutical; expressions such as "for anemia prevention" or "for hypertension prevention" risk being misunderstood as pharmaceuticals, which Article 61(2) of the Pharmaceutical Affairs Act prohibits); expressions referring to specific diseases such as diabetes, constipation, or cancer; labeling/advertising that may be confused with pharmaceuticals (Article 13.e); veterinarian, university professor, or similar endorsement/stated designation, certification, or recommendation (except merely indicating direct participation in R&D); and expressions such as "human-edible food" or "made with human-edible ingredients" unless the manufacturer can prove the product meets food-related legal standards. Not considered false or exaggerated (Article 14.m): expressions that the product helps maintain sound growth and development, health, physical strength, constitution, dietary therapy, or nutritional supplementation; simple recommendations not referring to specific diseases; scientifically recognized nutrient-function expressions (e.g., "calcium is a nutrient necessary for the formation of bones and teeth"); expressions of manufacturing purpose or main use (young animals, specific growth stages such as growth, pregnancy/lactation, or senior period); and feeding method/amount expressions. Emphasized-labeling standards (Article 10): "organic" per the Environment-Friendly Agriculture Act; "natural" only under defined conditions; "100%" only when nothing else is added; bacterial-content claims must state the count per gram; "no preservatives/no coloring" displays are prohibited unless not directly added and not carried over from raw materials.