{"topic_id":"BR_abinpet_2025_industry_projection","category":"brazil","context":"---\ntopic_id: BR_abinpet_2025_industry_projection\ncategory: brazil\ntitle: BR ABINPET 2025 pet industry projection R$ 78 billion\nlang: en\nsource: BR_setor_pet_projecao_2025.pdf, BR_abinpet_2025_folder.pdf\ndate_parsed: 2026-07-21\ntokens_estimated: 380\n---\n\n## Overview\n\nThe Brazilian pet sector is projected to reach **R$ 78 billion** (~$15.6 billion USD at 2025 rates) in total revenue in 2025, according to data published by **Abinpet** (Associação Brasileira da Indústria de Produtos para Animais de Estimação / Brazilian Association of Pet Product Industries) and the **Instituto Pet Brasil (IPB)** in May 2025. This represents growth from R$ 75.4 billion in 2024, but the **3.5% growth rate is the lowest annual expansion since 2019** (when the sector grew 3% vs 2018).\n\nSource: Abinpet/IPB sector projection press release, May 2025 (BR_setor_pet_projecao_2025.pdf).\n\n## Market Share Breakdown (2025 Projections)\n\n| Segment | Market Share | Revenue (R$) | Notes |\n|---|---|---|---|\n| Pet food (alimento) | 53.3% | ~R$ 41.6 billion | Up 1.95% from 2024; largest segment |\n| Total animals (venda de animais) | 10.9% | R$ 8.4 billion | — |\n| Pet vet (medicamentos veterinários) | 10.5% | R$ 8.2 billion | — |\n| General services (serviços gerais) | 7.7% | — | Largest growth rate |\n\nPet food's 53.3% share reflects a 1.95 percentage-point increase relative to 2024.\n\n## Production Decline in 2024\n\nFor the first time in recorded history, Brazilian pet food production **declined by 0.6%** in 2024. The sector faces structural headwinds: high tax burden, currency volatility affecting imported ingredient costs, inflation-driven consumer deceleration, and the classification of industrial pet food as a **\"produto supérfluo\" (luxury good)** — the same category as alcohol and tobacco.\n\n## Tax Burden and Reform Advocacy\n\nABINPET and IPB commissioned an economic study presented in Brasília in 2024 on the benefits of sector-specific tax treatment:\n\n> \"A isenção de 60% poderia alavancar a produção industrial para até 9 milhões de toneladas anuais em potencial, e aumento geral, levando em conta toda a oferta de produtos e serviços, de 210% na arrecadação de impostos.\" (A 60% exemption could drive industrial production to up to 9 million annual tons, and increase overall tax revenue by 210%, accounting for all products and services.)\n\nThe 2024 federal tax reform (Reforma Tributária) maintained the pet sector's exclusion from the 60% exemption list.\n\n## Quotes\n\n> \"Nuestro setor é robusto, mas a revisão da projeção de faturamento para baixo e a queda na produtividade em 2024 já haviam sido um alerta de que precisamos de um ambiente mais competitivo para as empresas e mais atraente para o consumidor final.\" — José Edson Galvão de França, President Executive, Abinpet\n\n> \"Os números da nova projeção não apontam nenhuma queda, mas o aparente crescimento dos segmentos pet não leva em conta a perda de produtividade do nosso setor... Quando tudo isso é levado em conta, temos um quadro de estagnação ou até de leve recessão.\" — Caio Villela, President Executive, IPB\n\nSource: Abinpet/IPB press release, May 2025 (BR_setor_pet_projecao_2025.pdf); Abinpet 2025 Institutional Folder (BR_abinpet_2025_folder.pdf).\n","sources":["pdf-raw/intl-2026/BR_setor_pet_projecao_2025.pdf","pdf-raw/intl-2026/BR_abinpet_2025_folder.pdf"],"tokens_estimated":380,"generated_at":"2026-07-21","tip":"Use /api/v1/topics to discover more topics. /api/v1/nutrient for precise single-point queries. /api/v1/cross_compare for 2-3 standard comparisons."}